Wild Way's dynamic logo animation showcasing its eco-conscious identity. This playful yet bold design captures the spirit of the zero-waste pet food brand with a modern, graffiti-inspired logo, reflecting its unique stance in the pet supplies market.

As a zero-waste dog food supplier, Wild Way is a novel business in Hong Kong. Wild Way looking to provide insights into the pet food market, business positioning, and creative direction.

Context
Wild Way came to us for our expertise during the ideation stage of their business to provide insights into the pet food market, business positioning, and creative direction. The goal was to create a brand and aesthetic that could echo their mission of “Inspiring a Lower Waste Lifestyle For Our Pets” that stood out in a saturated market.
Approach
As entrepreneurs ourselves, we know the importance of accurately showcasing your business’s value proposition to potential customers. To understand the market landscape, we kicked off the project with in depth competitor analysis, market research, and sizing. This process allows us to not shoot in the dark and be more strategic. ‍ Afterward it was important to dig deep into the Wild Way’s core business offerings and identity. After 2 full days discovery sessions with the Founders we hammered down their identity, mission and business offerings.
Client
Wild Way
Type
Branding & Strategy Case
Info
2020, Hong Kong, Retail & Pet Supplies
Comprehensive view of Wild Way’s branding and packaging design. The identity system emphasizes authenticity, boldness, and a minimalist aesthetic, featuring eye-catching pet illustrations that reinforce the brand’s eco-friendly ethos

Wild Way stands to be different as they advocate for pet owners to reduce their furry friend’s eco-footprint by their product offerings. The bottom line was to create an eye-catching brand identity with clear messaging that captured the attention of pet owners. In doing so, encourage pet owners to take small steps towards lowering their pet’s plastic footprint.

"Th outcome of this project is A strategic entry into the dog snacks market embodied in a unique brand identity that cuts through the noise. A new logo system, color palette, key messaging, packaging, and product design were created".
Wild Way poster mockup showcasing eco-friendly packaging with playful pet illustrations. This vibrant design highlights the brand’s mission of reducing waste while delivering high-quality dog snacks with a creative, fun twist.Wild Way branding project by Design Equals showcases a bold, eco-conscious pet food brand with a unique visual identity. Our design agency created a custom logo system, minimalistic packaging, and impactful illustrations that reflect the brand’s mission to inspire a lower waste lifestyle for pets. With a focus on sustainability, we developed a comprehensive branding strategy that included competitor research, market positioning, and creative direction. Ideal for businesses in the food, beverage, and pet supply industries seeking a distinctive and eco-friendly brand identity.

We developed an identity system, packaging, and product design making emphasis on its authenticity, minimalism, and boldness. A graffiti-like logo complemented with illustrations that are eye-catching and fun embodies its rebellion against traditional plastic packaging whilst being playful.

Design Equals successfully transformed Wild Way into a standout brand in the pet food market with a unique, eco-friendly identity. By combining strategic market research, a bold visual identity, and sustainable design elements, we helped Wild Way capture the attention of conscious pet owners. Our comprehensive approach, including logo design, packaging, and brand guidelines, ensured that Wild Way’s mission of reducing pet waste was clearly communicated and embraced. If you're looking to build a distinctive, sustainable brand that resonates with your audience, Design Equals is your go-to design and branding agency.

Wild Way branding project by Design Equals showcases a bold, eco-conscious pet food brand with a unique visual identity. Our design agency created a custom logo system, minimalistic packaging, and impactful illustrations that reflect the brand’s mission to inspire a lower waste lifestyle for pets. With a focus on sustainability, we developed a comprehensive branding strategy that included competitor research, market positioning, and creative direction. Ideal for businesses in the food, beverage, and pet supply industries seeking a distinctive and eco-friendly brand identity.Wild Way branding project by Design Equals showcases a bold, eco-conscious pet food brand with a unique visual identity. Our design agency created a custom logo system, minimalistic packaging, and impactful illustrations that reflect the brand’s mission to inspire a lower waste lifestyle for pets. With a focus on sustainability, we developed a comprehensive branding strategy that included competitor research, market positioning, and creative direction. Ideal for businesses in the food, beverage, and pet supply industries seeking a distinctive and eco-friendly brand identity.Wild Way branding project by Design Equals showcases a bold, eco-conscious pet food brand with a unique visual identity. Our design agency created a custom logo system, minimalistic packaging, and impactful illustrations that reflect the brand’s mission to inspire a lower waste lifestyle for pets. With a focus on sustainability, we developed a comprehensive branding strategy that included competitor research, market positioning, and creative direction. Ideal for businesses in the food, beverage, and pet supply industries seeking a distinctive and eco-friendly brand identity.Wild Way branding project by Design Equals showcases a bold, eco-conscious pet food brand with a unique visual identity. Our design agency created a custom logo system, minimalistic packaging, and impactful illustrations that reflect the brand’s mission to inspire a lower waste lifestyle for pets. With a focus on sustainability, we developed a comprehensive branding strategy that included competitor research, market positioning, and creative direction. Ideal for businesses in the food, beverage, and pet supply industries seeking a distinctive and eco-friendly brand identity.
"Design Equals's team was able to craft a visual identity and social media design that was aligned with our values and truly brought it to life. We absolutely love what they have created for us and we look forward to working with them again."—Samantha Y.