Wild Way stands to be different as they advocate for pet owners to reduce their furry friend’s eco-footprint by their product offerings. The bottom line was to create an eye-catching brand identity with clear messaging that captured the attention of pet owners. In doing so, encourage pet owners to take small steps towards lowering their pet’s plastic footprint.
We developed an identity system, packaging, and product design making emphasis on its authenticity, minimalism, and boldness. A graffiti-like logo complemented with illustrations that are eye-catching and fun embodies its rebellion against traditional plastic packaging whilst being playful.
Design Equals successfully transformed Wild Way into a standout brand in the pet food market with a unique, eco-friendly identity. By combining strategic market research, a bold visual identity, and sustainable design elements, we helped Wild Way capture the attention of conscious pet owners. Our comprehensive approach, including logo design, packaging, and brand guidelines, ensured that Wild Way’s mission of reducing pet waste was clearly communicated and embraced. If you're looking to build a distinctive, sustainable brand that resonates with your audience, Design Equals is your go-to design and branding agency.