Our research focused on uncovering Kingmen’s unique position in the market and understanding their evolving audience. We developed detailed customer personas, balancing the needs of their loyal patrons with the desires of their new target demographic. This helped us identify key elements that would guide the rebrand: timeless elegance, boldness, and a touch of modern sophistication.
With the strategy in place, we embarked on a design journey to redefine their visual identity. We explored various style concepts and logos, testing different looks and feels to ensure alignment with the brand’s story. After narrowing down the options, we crafted a new logo and visual identity system. This was further refined with mockups, showcasing how the brand would look in real-world applications—from menus and signage to social media and stationery.
Kingmen Group’s website redesign was centered on building awareness and enhancing the customer experience. The site needed to effectively showcase their restaurant locations, menus, and the exceptional dining atmosphere. We prioritized a clean layout with high-quality photography of their dishes and spaces, allowing visitors to feel the Kingmen experience even before stepping into their restaurants.
The result was a bold, premium visual identity that perfectly encapsulates Kingmen Group’s ethos: “Feast every meal like a king.”
The redesigned logo features a regal king symbol, paired with a sophisticated color palette that conveys luxury and warmth. A photography style guide ensures consistency in showcasing their welcoming ambiance and exquisite dishes. Every detail, from logo usage to tone of voice, was documented in a comprehensive brand guidebook, providing a roadmap for Kingmen Group’s future growth.
The website redesign ties it all together, creating an immersive digital experience that reflects the group’s passion for hospitality and food innovation.