Logo design for E.E Cafe, a premium kids and moms café brand, displayed on a photo of a mother and daughter enjoying the cozy atmosphere. The logo symbolizes warmth, maternal care, and elegance, perfect for attracting millennial mothers seeking a relaxing, family-friendly cafe experience.

Premium Kids Restaurant brand Littles Cafe came to us with a secondary cafe line in mind called E.E Cafe. The goal was to create a visual identity, logo system, illustrations, and a pitch deck that could be used for investor presentations but most importantly a guiding creative direction for their launching phase.

Context
The name E.e stands for big elephant and small elephant. We were inspired by the characteristics of an elephant that mirrored the brand’s value of majestic, feminine, and maternal. As such, we designed a custom elephant symbol complemented with a warm and soft color palette. We developed a visual concept, illustrations, identity system, and pitch deck for the Founders to pitch their vision to investors.
Approach
As E.e cafe was in the conceptual stages it was important for us to understand the vision the Founders had through our discovery sessions.The cafe was to be a relaxing place for millennial mothers where their children can explore independently through the play areas or workshops. This was a novel concept in China and much of a western concept therefore the overall creative direction borrowed heavily from the sophisticated and modern elements of Parisian cafes whilst appealing to the Chinese culture.
Client
Littles Cafes
Type
Branding & Visual Identity Case
Info
‍2021, China F&B, HOSPITALITY
E.E Cafe exterior signage showcasing the sophisticated Parisian-inspired logo and visual identity. The sleek, modern design appeals to Chinese consumers, with a warm color palette reflecting the café’s maternal and welcoming atmosphere

The project scope for E.e Cafe encompassed Brand Strategy, Creative Direction, Illustrations, Logo Design, Visual Identity, and Pitch Deck development. We delivered a sophisticated and playful brand identity inspired by Parisian cafes, tailored to resonate with millennial mothers and children, creating a welcoming and memorable experience."

E.E Cafe’s packaging design featuring a custom illustration of an elephant, symbolizing the brand's values of majesty, femininity, and care. The packaging integrates the cafe’s visual identity to create a memorable and cohesive brand experience for customers.
A compelling classic and unique take on Parisian cafes that appeals to Chinese consumers. We created a visual identity, logo system, and pitch deck that brought the brand's values to life.
Custom menu design, branded merchandise, and coffee cup holder for E.E Cafe, showcasing a cohesive branding experience. Our design agency crafted a unique visual identity that includes custom illustrations, logo design, and a soft color palette to reflect the café’s values of elegance, maternal care, and family-friendly atmosphere. Each branded element, from the menu to the merchandise, highlights the importance of a consistent and memorable customer experience. Perfect for businesses in the food and beverage industry looking for professional branding and design services that elevate their brand presence.Logo design for E.E Cafe, a premium kids and moms café brand, displayed on a photo of a mother and daughter enjoying the cozy atmosphere. The logo symbolizes warmth, maternal care, and elegance, perfect for attracting millennial mothers seeking a relaxing, family-friendly cafe experience.

Custom menu design, branded merchandise, and coffee cup holder for E.E Cafe, showcasing a cohesive branding experience. Our design agency crafted a unique visual identity that includes custom illustrations, logo design, and a soft color palette to reflect the café’s values of elegance, maternal care, and family-friendly atmosphere.

Each branded element, from the menu to the merchandise, highlights the importance of a consistent and memorable customer experience. Perfect for businesses in the food and beverage industry looking for professional branding and design services that elevate their brand presence.

Logo design for E.E Cafe, a premium kids and moms café brand, displayed on a photo of a mother and daughter enjoying the cozy atmosphere. The logo symbolizes warmth, maternal care, and elegance, perfect for attracting millennial mothers seeking a relaxing, family-friendly cafe experience.Logo design for E.E Cafe, a premium kids and moms café brand, displayed on a photo of a mother and daughter enjoying the cozy atmosphere. The logo symbolizes warmth, maternal care, and elegance, perfect for attracting millennial mothers seeking a relaxing, family-friendly cafe experience.Logo design for E.E Cafe, a premium kids and moms café brand, displayed on a photo of a mother and daughter enjoying the cozy atmosphere. The logo symbolizes warmth, maternal care, and elegance, perfect for attracting millennial mothers seeking a relaxing, family-friendly cafe experience.Logo design for E.E Cafe, a premium kids and moms café brand, displayed on a photo of a mother and daughter enjoying the cozy atmosphere. The logo symbolizes warmth, maternal care, and elegance, perfect for attracting millennial mothers seeking a relaxing, family-friendly cafe experience.
"Design Equals was thoughtful, professional, and fully committed to the success of our project. They added immense value beyond design and visuals, helping us delve deeper into our brand values, which gave us a clearer direction moving forward."—Alex, PM.